Victoria & Albert Museum



The design for the new museum site provides faster and more transparent routes to the wealth of content that can be found throughout the V&A online. Aiming to appeal to a wide range of the Museums’ audiences – including schools, students, creative industry professionals, families and adults. Thus, it caters for the diversity of their interests and use of the website, from study and research to simple fun and enjoyment.

“Tape has helped us to organise the site so that what you need can be found quickly – often through visual cues. We love the design. Its lively character stimulates interest and the palette of colours and appearances reflect the diversity of the museum’s collections and audiences”.

-Gail Durbin, Head of V&A Online



Tape developed an interactive e-card for the V&A to promote the launch the new website.